TheyDo

TheyDo Founders
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TheyDo has created a Journey Management platform to connect people, processes, and products and turn them into opportunities for CX improvements across a company's customer journey.

Journey Management is an approach TheyDo devised that brings instant customer and company alignment. TheyDo scales service design by putting every decision in a journey-centric framework — showing precisely how journeys cut through teams, products, and services.

In 2019, Jochem van der Veer, Charles Beaumont, and Martin Palamarz transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

Application

Investment Total
Blossom led TheyDo's $12.7M Series A round.

More Series A investments

Financial Services

  1. Country:
    Czech Republic
  2. Sector: 
    Financial Services
  3. DAte of partnership: 
    Nov 2023
Blossom invested in EquiLibre's seed round and they have since an A led by Creandum.
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Localyze is an all-in-one platform that enables HR, employees & prospective hires to manage all administrative processes of a relocation.

SaaS / HR

Hanna Asmussen, Lisa Dahlke, and Franzi Löw from Localyze
  1. Country:
    Germany
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    June 2021
Blossom led Localyze's $12M Series A. Localyze has since raised a $35M Series B led by General Catalyst. Acquired by Boundless in September 2025.
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api.video enables you to easily build, scale and operate on-demand and live streaming videos in your app, software or platform.

Infrastructure / Developer Tools

Api.video team photo
  1. Country:
    France
  2. Sector: 
    Developer Tools
  3. DAte of partnership: 
    June 2020
Blossom led api.video’s $5.5M Seed round. They've since raised a $12M Series A.
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Arrakis is building the AI Operating System for industrial operations, deploying AI agents into mission-critical workflows across the physical economy.

Application / AI Ops

Blossom led Arrakis's $30m Series A
  1. Country:
    UK
  2. Sector: 
    Application
  3. DAte of partnership: 
    June 2026
Blossom led Arrakis's $30m Series A
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Greenjets is a British aerospace technology company developing the propulsion systems, aircraft platforms and launch technologies that will shape the next generation of aviation.

Defence

  1. Country:
    UK
  2. Sector: 
    Defence
  3. DAte of partnership: 
    July 2026
Blossom led Greenjet's $40m Series A round.
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Comand AI is building an AI-native command and control platform for NATO allies, using large language models to compress military planning from days to hours

Defence

  1. Country:
    France
  2. Sector: 
    Defence
  3. DAte of partnership: 
    Dec 2025
Blossom led Comand AI's €32m Series A round.
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