TheyDo

TheyDo Founders
TheyDo Logo

TheyDo has created a Journey Management platform to connect people, processes, and products and turn them into opportunities for CX improvements across a company's customer journey.

Journey Management is an approach TheyDo devised that brings instant customer and company alignment. TheyDo scales service design by putting every decision in a journey-centric framework — showing precisely how journeys cut through teams, products, and services.

In 2019, Jochem van der Veer, Charles Beaumont, and Martin Palamarz transformed TheyDo from a consultancy company to a user-friendly software platform for customer journey management.

Enterprise SaaS

Investment Total
Blossom led TheyDo's $12.7m Series A round.

More Series A investments

Tines makes the lives of security and operations teams on the frontlines easier through advanced, contextually aware automation. Connect to any REST API or web application in seconds.

SaaS / Security

Eoin Hinchy and Thomas Kinsella profile from Tines
  1. Country:
    Ireland
  2. Sector: 
    Cybersecurity
  3. DAte of partnership: 
    Jul 2019
Blossom led Tines’s $4.1M Series A. Tines has most recently raised a $125m Series C from Goldman Sachs.
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Castor reinvents the way companies find and understand their way around data.

SaaS / Data

Picture of the castor team
  1. Country:
    France
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    Jun 2022
Blossom led Castor's $23.5m Series A round. Acquired in 2025 by Coalesce.
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Cado captures forensic data from compromised systems and enables security analysts to rapidly sift through the evidence and collaborate on investigations.

SaaS / Security

Cado team photo
  1. Country:
    UK
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    Mar 2021
Blossom led Cado's $10m Series A round. Cado has since raised a $17m Series B led by Eurazeo. Acquired in 2025 by DarkTrace.
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Maki is building a conversational AI agent that liberates HR teams

SaaS / HR

  1. Country:
    France
  2. Sector: 
    Enterprise SaaS
  3. DAte of partnership: 
    Jan 2024
Blossom led Maki's $28.6M Series A
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AutogenAI leverages generative AI to help companies write bids and tenders for public sector and corporate contracts.

Generative AI

AutogenAI Team
  1. Country:
    United Kingdom
  2. Sector: 
    Generative AI
  3. DAte of partnership: 
    JUL 2023
Blossom led Autogen AI's $22.3m Series A round. They've since raised a $39.5M Series B co-led by Salesforce Ventures and Spark Capital.
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Checkout’s mission is to build the future of commerce by building by a full stack technology that offers access to a payment gateway, advanced risk and fraud monitoring tools, a cutting-edge processor and the relevant acquirers, all in unified payments solution.

Infrastructure / Fintech

Guillaume Pousaz profile image from Checkout.com
  1. Country:
    UK
  2. Sector: 
    Financial Services
  3. DAte of partnership: 
    Apr 2019
Blossom invested in Checkout’s $230m Series A alongside DST Global and Insight Partners. Checkout has since gone on to raise their $150m Series B, $450m Series C and $1bn Series D.
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