Dija is a 10-minute grocery delivery service whose mission is to create the best online and offline convenience store experience for customers and shop owners. Acquired by GoPuff.
Grocery delivery run by existing stores has always been frustrating; having to book a delivery slot weeks in advance, the risk of poor substitutions and often perishables close to their expiry date. Delivery has long been shoe-horned on-top of existing traditional retail stores which aren't setup for a great delivery experience, as grocery shoppping move online, it'll be delivery-first stores that will transform the market.
Dija was founded by Alberto and Yusuf, who both worked at Deliveroo at senior levels for 4 years and saw the opportunity to improve grocery deliveries.
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